有关希尔顿酒店的创始人Conrad Hilton的故事

发布时间:2024-06-24 21:19 发布:上海旅游网

问题描述:

希望是表现他为人处世的...谢谢
中文就可以了哈

问题解答:

希尔顿酒店集团创始人康德拉·希尔顿于1919年一手建立起庞大的连锁酒店王国,事业版图涵盖美洲、欧洲、亚洲等地区,集团经营管理着美国、英国、中国等全球70多个国家数千家酒店。但在酒店最初,康德拉·希尔顿是靠经营租赁房间做小旅馆起家的。 历经85年的风雨,“希尔顿”如今几乎已经成为连锁酒店的代名词。今年4月,在《全球金融》杂志的读者评选活动中,希尔顿酒店被评为“全球最佳连锁酒店”。这已经不是第一次了,在众多独立调查中,希尔顿都被看作是最好的酒店品牌之一。人们选择它的理由就是:安全、清洁和方便。可实际上,全球近500家希尔顿酒店却并不属于同一个老板。 在美国经济大萧条时期,各行各业都举步维艰,为了维持正常的经营状况,纷纷缩小规模。就在这时,希尔顿所租赁的房子的主人想要把那栋房子卖掉,以换取现钱。这对希尔顿是巨大的打击,因为这意味着他只有两条路可走,要么买下房子,要么从房子中搬走,将以前自己在旅馆业所积累的成绩全部放弃。虽然只有4万美元,但对他来说是很难拿出来的。 如果追溯到1949年,事情便不难理解了。那一年希尔顿国际公司从希尔顿饭店公司中拆分出来,成为一家独立的子公司,并于1964年在纽约上市。1967年和 1987年间,希尔顿国际三次被收购,最后由前身为莱德布鲁克(Ladbrok)集团的希尔顿集团买下。尽管几易东家,但希尔顿酒店的风格却始终保持了一致。目前,希尔顿饭店公司拥有在美国国内的“希尔顿”品牌使用权,而在美国之外的200多家希尔顿酒店则隶属于希尔顿国际公司,存在于两家公司之间的唯一联系就是每年能处理3千万电话预定的希尔顿全球预定系统。 “在每一天,每一家酒店,成千上万的希尔顿员工都会自豪地为顾客提供他们所能享受到的最好的服务。”罗伯特·德克表示,他是希尔顿饭店公司负责品牌管理与市场的高级副总裁。与德克的观点出奇的一致,希尔顿国际公司行销副总裁麦克·阿斯顿也认为,“我们的目标就是给那些信任我们的顾客以最好的服务。”相同的理念不但保证了希尔顿品牌的完整性,更使其得到迅速发展。在最近的两年中,希尔顿酒店的数量增加了一百多家。 去年“9·11”事件发生后,随着商务活动和出行旅客的减少,全球的希尔顿酒店都受到了影响,“前三个月都很不景气。”希尔顿国际公司总裁安东尼·哈瑞斯表示,“但现在又恢复到‘9·11’之前的水平了”。这个在酒店业有着20多年经验的老手十分懂得怎样运用手中强大的工具,在他看来,“希尔顿”是一个可以增加价值的品牌,“它给人安全感”。由于希尔顿国际只能在美国以外的地区使用该品牌,安东尼在每开一家新店时,首先想到的是如何保护“希尔顿”,然后才是选择合作伙伴和投资。希尔顿的酒店事业越做越大,信誉度也越来越高。凡是大型的签约仪式都会设置在希尔顿大酒店进行,因为大家都认为希尔顿大酒店是诚信的象征,在这样的酒店中签约,合约也带有一份公正与可信赖。希尔顿成功的秘决就是十分的讲究信誉,诚实。 与美国本土相比,希尔顿酒店在其他国家的品牌认知度较低,但在国际旅游者眼里,希尔顿却是首选,这主要是由于其独特的选址战略:在世界各大国际机场和各大城市的中心地带、金融商务区,都可以看到希尔顿酒店的身影。而无论在哪里的希尔顿酒店都会让顾客有“似曾相识”的感觉,比如房间的设置都会被划分为办公区、放松区和盥洗区等。 为保持品牌的生命力,希尔顿每年有很多创新产品。由于希尔顿受到商旅人士的广泛喜爱,因此希尔顿国际便在会议室上大做文章,它们在全球推出的“希尔顿会议室”甚至被媒体称做是“艺术级”的会议设施。同时,为了提高旅客忠诚度,希尔顿还发起了一个奖励活动,凡入住希尔顿的旅客均可赢得积分,以及50多个航空公司的飞行旅程积分。今年,希尔顿还打出了“消闲”的口号,它们添置了一些叫做“希尔顿休息间”的房间。这种新型房间试图营造这样的环境:旅客可以在其中恢复体力和精神。在广阔的空间中,可调光的照明设备或明或暗,空气中散发着新鲜的水果味道和花香,有助于旅客从一天中的繁忙中彻底放松,得到最好的休息。现在,连对酒店工作人员的服装要求也大为放松,员工甚至可以穿着自己喜欢的衣服为客人服务。希尔顿品牌的内涵这么多年来,希尔顿为旅客提供了舒适的居住场所,优质的服务等等,并成为世界上最受欢迎的旅馆品牌。这个大家庭背后有许多力量在支撑着希尔顿,如我们的销售团队,世界范围内的预约系统,以及提高希尔顿认知度的希尔顿奖励活动。不论你身处何方,希尔顿永远让你有家的感觉。

Ever since Conrad Hilton bought his first hotel in 1919, the Hilton organization has built a reputation for quality, value, integrity and strength. For more than 85 years, "Hilton" has been synonymous with "hotel," standing for excellence in lodging hospitality across the globe. In 1999, that reputation was extended to a new family of brands: Doubletree, Embassy Suites Hotels, Hampton Inn and Hampton Inn & Suites, and Homewood Suites by Hilton. In addition, with such respected names as Hilton, Hilton Grand Vacations Club, Hilton Garden Inn and Conrad Hotels, the traveling public is presented with the broadest possible range of price points, choices and opportunities.
Today's Hilton can be viewed as a major industry competitor in a number of areas:

Owning hotels. Hilton owns such unique, irreplaceable hotel assets as New York's Waldorf=Astoria, The Hilton Hawaiian Village® on Waikiki Beach, Chicago's Palmer House Hilton and the Hilton San Francisco on Union Square. These large-scale properties occupy the best locations in the nation's best markets.
Managing/franchising hotels. The company is a prominent franchisor of hotels across its entire brand family, with income from management or franchise fees accounting for some 30 percent of Hilton's total cash flow.
Vacation ownership. Hilton Grand Vacations Club, the company's vacation ownership business, operates properties across the country including such desirable locales as Las Vegas, Orlando, New York, Miami and Honolulu.
International. With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world.

Today's Hilton can be viewed as a major industry competitor in a number of areas:

Owning hotels. Hilton owns such unique, irreplaceable hotel assets as New York's Waldorf=Astoria, The Hilton Hawaiian Village® on Waikiki Beach, Chicago's Palmer House Hilton and the Hilton San Francisco on Union Square. These large-scale properties occupy the best locations in the nation's best markets.

Managing/franchising hotels. The company is a prominent franchisor of hotels across its entire brand family, with income from management or franchise fees accounting for some 30 percent of Hilton's total cash flow.
Vacation ownership. Hilton Grand Vacations Club, the company's vacation ownership business, operates properties across the country including such desirable locales as Las Vegas, Orlando, New York, Miami and Honolulu.

International. With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world.

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