求助 英语旅游翻译

发布时间:2024-05-17 07:32 发布:上海旅游网

问题描述:

1 走产业化道路,实现会展旅游企业市场化,集团化

为适应世界经济发展形势,长春会展旅游企业要实现政企分开,走产业化道路,通过企业结构改革,形成多种所有制并存的行业结构。并在市场竞争中,通过收购,兼并,联合,进行跨地区,跨部门的战略重组,组建会展旅游集团,实现资本扩张,提高企业组织规模,增强竞争实力。

政府也应加强引导,制定相应的法律法规来管理和规范会展旅游市场,使其在政府宏观调控的基础上正常运行,从而促进旅游经济的全面发展。

2 会展部门与旅游企业合作,共同推动会展旅游市场的正常运作

会展部门与旅游市场的深度开发要求实现会展业与旅游业的良好对接,其终极目标是旅游业能够全程参与会展活动。在管理体制上,会展业可纳入旅游部门统一管理,统一促销;在市场营销上,会展部门应和旅游部门协作,开展联合促销,将会展与城市及其周边的旅游资源和旅游接待设施结合起来;在配套服务上,旅游企业应积极为参展商,与会者和观众提供“食,住,行,游,购,娱”等一系列服务,并尽量将丰富多彩的旅游节庆活动与大型会议或展览结合起来,最终形成会展--旅游--会展--旅游的良性循环。

3 以会展为中心,开发配套旅游产品。

问题解答:

1 take the road of industrialization, tourism exhibition to achieve the enterprise market, the Group of

In order to meet the world's economic development situation, Changchun Exhibition tourism enterprises to separate government from enterprises and take the road of industrialization, through corporate restructuring, the coexistence of multiple ownership structure of the industry. And competition in the market through acquisition, merger, joint, cross-regional, inter-departmental strategy for the re-establishment of the Convention and Exhibition Tourism Group, capital expansion, increase the size of the organization, and enhance competitiveness.

Government should also guide the development of relevant laws and regulations to manage and regulate the tourism market exhibition to the government macro-control on the basis of the normal operation so as to promote the comprehensive development of tourism economy.

2 of the Convention and Exhibition sector enterprises and tourism cooperation and jointly promote tourism exhibition in the market

Convention and tourism sector to develop the depth of the market demands of tourism and exhibition industry a good docking, the ultimate goal is to the whole tourism industry to participate in the activities of the Convention and Exhibition. In the management system, can be included in the exhibition industry in the tourism sector management, unified marketing; in marketing, exhibition and tourism sectors should collaborate to carry out joint promotions, and the exhibition will travel around the city and its tourist resources and facilities combine ; In services, tourism enterprises should actively for the exhibitors, participants and viewers of "food, shelter, transportation, travel, purchase, entertainment," and so on a wide range of services, and as far as possible, rich and colorful tourist activities, festivals and conferences or Exhibition combine to form the final exhibition - tourism - Exhibition - a virtuous circle of tourism.

3 to as the Convention and Exhibition Center, supporting the development of tourism products.

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