问题描述：
旅游英语专业学生 谢谢您给我一个满意答案
问题解答：
旅游业是体现科学发展观和“五个统筹”的最佳载体之一。中国旅游业总体上正处于一个转型期，其发展应该按照科学发展观来指导，走一条“以人为本，全面、协调、可持续的发展”的路子，以促进旅游、经济社会和人的全面发展，并在“统筹城乡发展、统筹区域发展、统筹经济社会发展、统筹人与自然和谐发展、统筹国内发展和对外开放”中发挥独特作用。
多年来，我国在旅游业快速发展的同时，也积累了不少矛盾和问题，与世界旅游强国还有不小差距，主要是整体产业效益不高、东西部区域差距很大、旅游资源和旅游环境保护的矛盾加剧，数量型增长方式未变，产业整体素质不高和竞争力不强等。中国要在2020年前建设成为世界旅游强国，就必须树立和坚持科学发展观，用新的发展思路来实现更快更好的发展，这也是根本的着眼点。
Tourism is the manifestation of the scientific development concept and the "five balances," one of the best carriers.China's tourism industry in general is going through a transitional period, its development should be based on the concept of scientific development to guide and follow a "people-oriented, comprehensive, coordinated and sustainable development" the road to promote tourism, economic, social and human development, and in "urban and rural development, regional development, economic and social development, the harmonious development between man and nature, and domestic development and opening up" to play a unique role.
Over the years, China's rapid development in the tourism industry, but also accumulated a lot of contradictions and problems, with the World Tourism there is still a gap in power, the main benefit is the overall industry is not high, a large gap between the eastern and western regions, tourist resources and tourism conflicts, environmental protection, quantitative growth has not changed, the overall quality of industrial competitiveness is not high and so on.China wants to build in 2020 to become the world tourism power, it is necessary to establish and adhere to the scientific development concept, the development of new ideas to achieve faster and better development, which is the fundamental focus.
要实现这样一个目标，一个重要因素就是需要大力发展旅游智业并运用到旅游业的大发展中来。
旅游智业的实质就是通过智力来贯穿旅游业策划、规划、设计、投资、开发、运营、营销、管理等各个环节，以实现旅游产业真正意义上的无缝对接。旅游智业是知识经济与旅游业联姻后的一门新兴产业，是旅游业生产力升级换代的动力源泉，是旅游业健康发展的神经系统。经过优秀专业人士的精心策划与有效运作，智慧就会变成一种“核能”，释放出巨大的经济、社会和生态效益。
旅游智业包含了很多创新性的理念和模式，如从实践中总结出来的“4Z主义”和?“五种眼光”等，由此丰富了科学发展观在旅游业中的具体应用，促进了旅游业的全面、协调、可持续发展。
To achieve such a goal, an important factor is the need to develop the tourism industry and make use of Moses the great development of the tourism industry in the past.
Chilean tourism industry is through the intellectual substance to the tourism industry throughout the planning, the planning, design, investment, development, operations, marketing, management, and so on all aspects of the tourism industry in order to achieve a real sense of seamless connection.Chilean tourism industry is a knowledge-based economy and the tourism industry after the marriage of an emerging industry, the upgrading of the tourism industry the driving force productivity source of the healthy development of the tourism industry nervous system. Outstanding professionals through the careful planning and effective operation of, wisdom, will become a "nuclear energy", the release of a huge economic, social and ecological benefits.
Chilean tourism industry includes a lot of innovative ideas and models, such as summed up from the practice of "4Z" and? "Five eyes", etc., which have enriched the concept of scientific development in the tourism industry in the specific application, the promotion of the the tourism industry a comprehensive, coordinated and sustainable development.
旅游智业的五条准则
旅游智业的第一准则（理念）就是“以人为本”。“以人为本”是科学的旅游发展观的本质和核心。科学旅游发展观中“以人为本”的“人”主要是指旅游者(或游客)和社区居民。旅游发展首先应该研究人、关注人，然后才是物质设施。旅游开发应把“以人为本”作为第一要义，以满足人的精神和文化需求为目标，注重人的生命质量、生活质量的提高（即要为旅游者提供审美价值、愉悦价值、健康价值、文化价值、知识价值、精神价值、道德价值等），也要为当地人带来相应的福利。旅游需求是一种高级的需求，它是基础物质需求满足后才产生出来的。通过有效的规划和导引，使游人在亲近自然、欣赏山水、接触社会、感受人文、体验风情、享受休闲、美食购物的旅游过程与服务过程中体验到身心愉悦！对应于科学发展观，就是要为游客着想，满足游客的需求，即看什么、玩什么、吃什么、买什么、住哪里等。事实上，真正抓住了这些要素，也就是抓住了消费的卖点，就能产生经济效益、社会效益和生态效益。
Chilean tourism industry in the five criteria
Chilean tourism industry, the first criterion (philosophy) is a "people-oriented." "People-oriented" is a scientific view of the nature of tourism development and the core. Scientific concept of development of tourism in the "people-oriented" and "people" are mainly tourists (or tourist) and community residents. Tourism development should be studied first of all people, concerned about the people, then the physical facilities.Tourism development should be "people-oriented" as the first meaning, to meet the spiritual and cultural needs as the goal, focus on the quality of human life, improved quality of life (that is, to provide aesthetic value for tourists, pleasure value, health value, cultural value, knowledge values, spiritual values, moral values, etc.), but also for the welfare of local people bring. Tourism demand is a demand for high-level, which is the basis of material needs to meet after an unstructured way. Through effective planning and guidance, to enable visitors to get close to nature, enjoy the landscape, access to social, feel human, to experience style and enjoy the leisure, food shopping, tourism and services during the course of the physical and psychological experience of pleasure!Corresponds to the concept of scientific development is to the benefit for visitors to meet the needs of tourists, that is, what to see, what to play, what to eat, what to buy, where to live and so on. In fact, a real grasp of these elements, that is, seize the consumer selling point, we can have economic, social and ecological benefits.
旅游智业的第二准则就是“天人合一”。“天人合一”的价值观应成为旅游科学发展观的又一指导思想，这也是中国旅游发展创新的根本和哲学理论基础。“天人合一”的实质，就是要求把旅游开发建立在环境承载力之上，要与自然环境和社会文化的融合、和谐。为此，就要正确处理资源开发与环境保护的关系，在旅游与生态环境和社会文化和谐统一的条件下开展旅游活动，全面、协调地发展旅游业，从而实现经济发展目标与社会发展目标的统一；要实现旅游可持续发展的目标，还必须对旅游的社会文化效应予以高度重视，坚持“经济—文化”二元统一论和“资源—市场—文化”的综合导向；多搞“软开发”，少搞“硬开发”，走内涵集约式发展的道路。
Chilean tourism industry, the second criteria is the "harmony between man and nature." "Harmony between man and nature" of the values should be the concept of scientific development as a tourist guide the thinking of another, which is China's tourism development and innovation based on fundamental theory and philosophy."Unity of Heaven and Man" in real terms, that is called for the establishment of tourism development on the environmental carrying capacity, with the natural environment and socio-cultural integration and harmony.To this end, it is necessary to correctly handle the resources of the relationship between development and environmental protection in tourism and the ecological environment and socio-cultural harmony and unity under the conditions of tourism activities, a comprehensive, coordinated development of tourism in order to achieve economic development goals and objectives of social development unity; in order to achieve the goal of sustainable development of tourism, it is also necessary for the socio-cultural effects of tourism have attached great importance to adherence to the "economy - the culture," a unified theory of binary and "resource - the market - culture," a comprehensive guide; more than engage in a "soft development "and less engaged in" hard to develop, "and take the meaning of intensive development.
旅游智业的第三准则就是“4Z主义”，即“资源、资本、制度、智慧”的结合，发挥智慧在资源、资本之间的桥梁作用，最有效地使旅游资源资本化，同时依靠制度创新来保障和推进旅游业的发展。
旅游智业的第四准则就是“五种眼光”，即多学科专家、政府官员、投资者、媒体和旅游者五种眼光的结合。专家的眼光可以保证科学的开发，避免少走弯路；政府官员的眼光可以体现出很强的现势把握感；投资者的眼光可以更好地把握效益，把握投入产出及利润；媒体的眼光通常对市场比较敏锐、能把握住卖点；旅游者是最终的埋单者，因此必须关注和引导旅游者的需求。
旅游智业的第五准则就是“规划体验”，也就是把消费者的消费融入情景设计中，以服务为舞台，产品为道具，环境为布景，在旅游活动过程中，感受到美好的体验。从设计者出发，要达到全方位的创造，使旅游者的体验达到全身心的感受。在旅游产品的设计开发上，以各具特色的体验为中心设计旅游产品，给游客更多快乐和富有情调的消费体验。要不断创新，来促进体验经济的成长。
Chilean tourism industry is the third criteria "4Z doctrine" that "resources, capital, institutions, the wisdom of" The combination of wisdom in terms of resources, as a bridge between the capital, the most effective in the capital of tourism resources, while relying on the system to protect and promote innovation in the development of tourism.
Chilean tourism industry is the fourth criteria for "five eyes", that is multi-disciplinary experts, government officials, investors, media and tourists, the combination of five kinds of vision.Vision experts can guarantee the development of science, less to avoid detours; government officials to carry out the vision is very strong grasp the sense of potential; investors can better grasp the vision of efficiency, input-output and profit grasp; media vision usually sensitive to the market that can hold a selling point; tourists is the ultimate bill, and therefore must pay attention to the needs of tourists and guide.
Chilean tourism industry is the fifth criteria, "planning experience", that is, the consumer into the design scene to serve as a stage prop products, sets the environment, tourism activities in the process, feel better experience . Starting from the designers to achieve a full range of creation, so that the experience of tourists to reach the feelings of devotion.In the design and development of tourism products in order to experience the unique tourism products designed as the center for tourists more happy and productive experience of consumer sentiment. To constant innovation and experience to promote economic growth.
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