高人来帮我找一篇关于老年旅游的外文篇.3000字左右

问题描述：

高人来帮我找一篇关于老年旅游的外文篇.3000字左右.要求是外国期刊或者书籍原文中摘录的关于开发旅游老年市场的.谢谢

问题解答：

到国外相关旅游网站、论坛下载一篇不就行了？

In China, many products have a pass Disease, that is, the elderly do not attach importance to the development of the market. Without

On eating, playing only the patent of young people. In such a

Under the guidance of the concept, the elderly can not afford market. At

Propaganda, the development of domestic tourism enterprises declared senile Tourism

Biography not enough, some of it is they object to, which are against

The elderly travel passion and enthusiasm, bound

The elderly normal development of tourism. In the service, the introduction

Tours are often unable to put forward in accordance with the characteristics of the elderly services,

Attitude is not easy to do as a result of patient, thoughtful and a lack of

Affinity and cohesion. In the products, lack of tourism enterprises

Travel for the elderly poor product design. Tourist routes

Meet the needs of the elderly lack the characteristics of tourism. In this paper,

Marketing point of view, that is, from the product, price, promotion, marketing

Four aspects of the sale of channels to talk about the development of tourism enterprises in elderly

Travel market strategy.

(A) focus on product strategy and chose to marketable

Products

Products is the key to improving competitiveness is

Market development in the core of the problem. As a result of the elderly since

Who experience the situation different in other age groups,

Tourism activities with its own characteristics, which determines the

The elderly on the special requirements of tourism products. Therefore,

Tourism enterprises to design suitable for the elderly travel characteristics

Special tourism products. In this way, in order to attract the elderly

Eyes.

Specificity from the perspective of products, due to the elderly

Their status and financial capacity constraints in the design and selection

Optional time line, it is necessary to grasp the "short but excellent" principle.

Attractions to refining, to distinctive features, has a clear theme,

Content to be rich, arrangements for the participation of the elderly group

Tourism projects. In general, older people rarely go out to buy

Objects, so the traditional "tourist-type" very appropriate tourism

All older people's taste. At the same time in activities interspersed

Playing chess, calligraphy, painting, fishing and other activities, both to meet the

Elderly people in life and enrich the tourism product. Again,

Psychological nostalgia for the elderly, select nostalgia tourism production

Goods to meet the needs of older persons.

From the safety of products, the tourism industry should

Practical and psychological development of tourism, "pre-sale services" and "sale

After the service. "Psychology of the so-called tourism" pre-sale service ",

Refers to carefully study consumer psychology of tourism in particular the elderly

It is how to eliminate the basis of their travel concerns, a

Number of ways to stimulate tourism activities in elderly tourists

Machine. For example, the physical capacity of elderly tourists

The characteristics of poor, travel agencies in the tourism traffic design and planning

Focus on means of transport in the safety and comfort, with the

Mission to provide medical security system, in the tourism and accommodation

Arrangements, taking tourists like the quiet serene old age

The psychological characteristics of noise as we choose, the environment priority

The United States, to stay quiet.

(B) the use of low-cost strategy to attract more elderly

Tourists

With the development of the tourism market and development, despite the mass

Commission form of package tour of the increasingly severe shocks,

But for the elderly in terms of the tourism market, tourism package is still

Be a better way to travel. This is because the old

Human consumption was determined by the characteristics. The elderly is a rational

Type the purchase of groups, more sensitive to product prices, Wumart

The basic price is the price of China's elderly, and thus

Like a one-time purchase of a set of tourism products. But

Some still in the implementation of a flexible approach: First, the difference between

Post the implementation of different times. Can travel light-wang

Quarter of the price of the different floating. Out the elderly in general

In the off-season, and tourism enterprises can provide more for the elderly

Great discounts. This will not only make up for the off-season tourism enterprises

Loss-making situation, can also attract more tourists.

Second, the implementation of different post space. Not only in accordance with brigade

Different travel destinations for different prices. So

On the cost of the product can give the elderly than

More affordable prices. Third, the additional price of additional services. Old

Tourists in their own unique physical conditions and ways of thinking,

Sometimes they will ask travel agents to provide the required "special

Special services "(such as extra care). At this point, the travel agent should be

According to the volume of the special requirements of older design, and in accordance with

The types of additional services and the number of appropriate cost accounting

Increases. Fourth, tourism enterprises can be linked with the Government for

Provide more benefits the elderly. Tourism enterprises and to

Governments or enterprises to set up a variety of old-age institutions

This organization will be more convenient for elderly people travel, but also

Sufficient benefits to the elderly.

(C) promote the use of a flexible means of

Marketing generally refers to marketing communications, or the purpose of profit

Promotion of use of certain means to persuade consumers to accept a

Kinds of goods, ideas, etc.. Promotion of tourism enterprises must be appropriate

Should be the characteristics of the elderly. Are eager to work with the elderly into society

Exchange line, eager to respect the community. Therefore, in promoting

Marketing content, with the "feeling" throughout the word, to the same old

In the hearts and minds of people resonance. In the form of promotions,

Advertisements designed to be reasonable, with the aid of diagrams, in line with the old

People in the habit of thinking and reading habits, language sincerely,

Language to prompt and persuasive mainly to reduce the exaggeration, competing

Indisputable. For advertising developed by the elderly tourists should choose

Introductory, indicative of advertising and persuasion, to avoid

To show off, and exaggeration and competitive advertising, and to see

Listen to the advertising and newspaper advertising as the main media. At the same time, Lee

Special holidays (such as Old Age Day, Mother's Day, Father's

Festival, the Mid-Autumn Festival, etc.) to launch "Family Package", the use of

China's example in the traditional virtues of respecting the elderly, children and parent guide

Home with the swim.

(D) select a wide range of travel channel, travel for elderly

Provide convenient and efficient service

In the choice of channels, it is necessary to both fine and broad.