关于旅游营销方面的毕业论文

问题描述：

我是市场营销本科专业，想写关于桂林旅游营销方面的毕业论文，请给点意见
我只是想要点意见，不想叫别人代写，谢谢~

问题解答：

清远生态旅游营销策略[市场营销专业]

摘要：传统旅游存在已很久。市民生活在污染较严重的繁忙都市中，有较好经济能力的市民开始追求生态旅游等消遣方式。清远拥有丰富多样的生态旅游资源，本论文对正处于生态旅游发展初步阶段的清远作一个营销策划，把清远的主要生态旅游资源分成风景类、民族文化类、娱乐类、休闲类和特产五大类，并根据营销的理论知识进行营销环境分析、SWOT分析、市场分析与选择、清远形象以及口号的确定,制定总体发展战略，以及根据以上的资料制定营销组合策略，从而希望为清远生态旅游的发展指明方向及提供一些具体的操作。
关键词：清远；生态旅游；旅游资源；营销组合策略

Abstract The traditional traveling has been existed very long．The resident lives in the increasing polluted metropolis, some people start to pursue the ecotourism. Qingyuan has abundant ecotourism resources，This thesis makes a marketing plan for Qingyuan, which is in the preliminary development of ecotourism. The plan sets the main ecotourism resources of Qingyuan as five kinds scenery，national culture，entertainment，leisure and special local product．According to marketing theory，this paper carries on the marketing environment analysis，the SWOT analysis，the market analysis and the choice，the Qingyuan image as well as the slogan determination．According to the above data this thesis makes overall developmental strategy as well as compounded marketing strategy．Thus this article has indicated the direction and some concrete operations for the development of Qingyuan ecotourism．
Key words Qingyuan；ecotourism；tourism resources；marketing mix strategy