问题描述：
全球品牌组织管理体系。为了不使全球品牌在进入海外市场时陷入无序状态，跨国公司应在总部一级组织实施全球品牌的组织管理体系，全面负责执行所有跨国界的品牌协调和运作等管理工作。全球品牌组织管理体系通常有以下几种执行方式：（1）视品牌为公司重要财富的高层管理者和产品线的品牌经理组成品牌领导小组；（2）热衷于全球品牌战略的推广且富有才华的高层品牌管理团队和有丰富品牌执行经验的营销专门人才相结合组成品牌领导小组；（3）有丰富推广经验的品牌经理人和具有高超的全球品牌策略运营的专门人才相结合，组成品牌领导小组；（4）具有在知识产业和现代服务业等前沿领域丰富经验的专家和相关领域内全球品牌运营的专门人才相结合组成品牌领导小组。具体采取哪种品牌组织管理方式，主要由跨国公司进入海外市场时要实现的品牌战略目标、全球主要竞争对手正在实施的品牌战略等因素所决定。
全球品牌规划与推广管理体系。全球品牌规划管理体系是基于全球品牌战略的品牌概念、品牌塑造和品牌表现形式等在全球市场上进行协同、平衡和创新的管理工作，是跨国公司成功实行全球品牌战略所构建的管理平台和操作系统。通过全球品牌规划体系可以对跨国公司的品牌定位、品牌运营、品牌评价等进行统筹管理。通过实施相应的全球品牌规划模式，能够使语言、宗教和种族不同的各国顾客很自然地理解品牌所具有的共同价值。另外，跨国公司在全球品牌概念下形成和积累了一整套比较成熟的推广全球品牌的宝贵经验，能够极大地降低成本，并且对跨国公司实现全球营销战略做出巨大的贡献。总之，完善全球品牌推广机制对跨国公司的全球市场扩张战略有显著的推动效应。鉴于全球品牌推广涉及到广告活动等一系列具体营销策略问题，全球品牌标准化管理主要体现在对推广活动流程进行统一的设计以及及时分享各地的推广经验，同时又能最大限度地聚集和发挥各国品牌推广的独特性。
问题解答：
Organization of global brand management system. In order not to make a global brand in the access to overseas markets into a disordered state, multinational corporations should be organized and implemented at the headquarters level, the organization of global brand management system, overall responsibility for the implementation of all cross-border coordination and operation of the brand management. Organization of global brand management system usually have the following means of implementation: (1) as an important asset for the company brand senior brand manager and product line manager for the composition of brand leadership team; (2) keen on the promotion of global brand strategy and the rich talented senior brand management team and has extensive experience in brand marketing expertise to the implementation of a combination composition of brand leadership team; (3) has extensive experience in promoting the brand managers and a global brand strategy with a superior operating expertise combined group Cheng Brand Leadership Group; (4) have the knowledge-based industries and modern service industries frontier experience of experts and a global brand operating in related areas of expertise combine leading group composed of the brand. Specific as to what the brand organization and management methods, mainly by multinational companies to enter overseas markets to achieve the strategic objectives of the brand, the world's major competitors are the implementation of brand strategy and other factors made a decision.
Planning and promotion of global brand management system. Global brand planning and management system is based on the concept of global brand strategy, brand, brand building and brand expressions such as in the global market on coordination, balance and innovation management, the successful implementation of transnational corporations to build a global brand strategy and operations management platform system. The planning system through the global brands of multinational companies can brand positioning, brand operators, brand evaluation for integrated management. Through the implementation of the corresponding global brand planning model, enabling language, religion and race in different countries is very natural and geographical Xie brand customers have common values. In addition, under the concept of transnational corporations in global brand formed and accumulated a set of relatively mature global brand to promote the valuable experience that can greatly reduce costs and achieve global marketing strategies of multinational companies make a significant contribution. In short, improve the mechanism of global brand advertising multinational's global market expansion strategy is driven by a significant effect. Given the global brand advertising campaign involves a series of specific marketing strategy issues, global brand is mainly reflected in the standardized management processes to promote the activities of a unified design and the timely sharing of the promotion around the experience, while maximizing the aggregation and play a national brand to promote uniqueness.
人的生命的独特性，更多地表现在人的个性品质，人生道路，实现人生价值的方式和途径的多样性.
上海旅游网